Website audit and marketing guides
Practical guides to SEO, website quality, measurement and follow-up. Learn what to check, which limits matter and how to improve one step at a time.
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More enquiries for your holiday rental
Help visitors understand who your holiday rental suits, which dates are available and what a stay costs. Make the enquiry process clear.
· 3 min read
Measure hotel bookings: direct or through a platform?
Does your hotel website deliver bookings? Count confirmed reservations in your booking system and record the route guests took, instead of just button clicks.
· 3 min read
Updated:
Weekly website monitoring: a practical checklist
What should you check after a website audit? Follow a practical weekly website monitoring checklist for technical issues, Google search data and useful actions.
· 5 min read
Get more direct hotel bookings through your website
Guests need clear stay prices and cancellation terms. Shorten the journey from room type to booking confirmation, especially for visitors using a phone.
· 3 min read
Updated:
Sudden ranking drop? Check your SEO data before acting
Semrush’s October 27 statement describes abnormal Google results in automated checks. Compare ranking alerts with Search Console before changing your website.
· 4 min read
Shopify AI knowledge base: what merchants should check
Shopify moved its AI knowledge base into the admin. Check published store facts, return policies and migration before January 15, 2027 with this checklist.
· 4 min read
Start here: from website audit to growth
- DIY SEO audit: a 60-minute checklist with free tools
- Check keyword search volume free: tools and steps
- Connect Search Console to GA4: a practical guide
More getting-started guides
- Weekly website monitoring: a practical checklist
What should you check after a website audit? Follow a practical weekly website monitoring checklist for technical issues, Google search data and useful actions.
- Schema markup for small businesses: a practical guide
Learn which schema markup fits your small business, how to validate JSON-LD and why structured data does not guarantee Google rich results or AI citations.
- Internal links for SEO: a small business checklist
Improve internal links with a practical checklist: find orphan pages, write descriptive anchor text, check crawlable links and measure changes in Search Console.
- How to check backlinks free with Google Search Console
Check backlinks free in Google Search Console. Export referring sites, understand missing links and review useful links without treating counts as ranking promises.
Pick your theme.
Visibility & SEO
Get found in Google and in AI search engines like ChatGPT: local SEO, keywords, your Google Business Profile and what AI answers choose to cite.
11 articles →
Reviews & reputation
Collect more Google reviews, respond well to a negative review and understand why your reputation counts in Google and in AI recommendations.
3 articles →
Conversion & follow-up
From visitor to enquiry to customer: respond to leads faster, follow up on quotes smartly and stop letting enquiries slip, even outside office hours.
19 articles →
Measuring & insight
Knowing what works: set up Google Analytics properly, measure the conversions that matter and get your cookie banner right under the privacy rules.
14 articles →
Website & speed
A fast, mobile-friendly website that holds on to visitors: Core Web Vitals in plain language, what slows your site down and when a rebuild pays off.
5 articles →
Social media & omnichannel
Choosing the right social channels and being reachable everywhere, from Facebook and Instagram to WhatsApp and chat, without hiring extra staff.
4 articles →
Trust & security
Coming across as trustworthy: email that stays out of spam (SPF, DKIM, DMARC), a secure, up-to-date website and the signals customers judge you on.
11 articles →
All articles
The full archive, by theme. Handy to see what already exists on a topic.
Visibility & SEO
- Shopify AI knowledge base: what merchants should check
- Get found in Google and AI: 7 steps for small firms
- DIY SEO audit: a 60-minute checklist with free tools
- Check keyword search volume free: tools and steps
- How to check backlinks free with Google Search Console
- Internal links for SEO: a small business checklist
- How to measure AI visibility: free tracking template
- Schema markup for small businesses: a practical guide
- AI Overviews and GEO: keep your business visible in 2026
- Optimise your Google Business Profile for local customers
- SEO in 2026: what works for Belgian small businesses
Conversion & follow-up
- More enquiries for your holiday rental
- Get more direct hotel bookings through your website
- Handle price objections when customers say too expensive
- Record lead sources: which channels generate customers?
- Small-business sales pipelines: stages and cycle times
- Abandoned carts: recover online shop revenue with email
- Landing pages that convert: structure for campaigns
- Upselling and cross-selling: grow existing-customer revenue
- Newsletter follow-up: turning lukewarm leads into customers
- Small-business lead magnets: a guide for an email address
- Online appointment booking: scheduling tools for businesses
- Calls to action that work on your small-business website
- Chatbot or fast replies: what works for a small business?
- Holiday lead follow-up: make sure no enquiry gets missed
- Telephone follow-up: calling without the awkwardness
- Automatic confirmation emails: keep your leads interested
- CRM for small businesses: start simply in five steps
- Follow up a quote politely: timing and email examples
- Respond to leads faster: why 5 minutes matters
Measuring & insight
- Measure hotel bookings: direct or through a platform?
- Weekly website monitoring: a practical checklist
- Sudden ranking drop? Check your SEO data before acting
- Free website analysis: what does a scan measure?
- Open rates after Apple Mail Privacy Protection: what counts
- Connect Search Console to GA4: a practical guide
- UTM tags: measure campaigns without naming chaos
- Looker Studio dashboard: your marketing on one page
- Server-side tagging for small businesses: is it worth it?
- Measure AI traffic in GA4: does ChatGPT send customers?
- Google Tag Manager for beginners: a small business guide
- Measure conversions in GA4: a small-business guide
- Cookie banners in Belgium: rules and Consent Mode v2
- Set up GA4 for a small business: a practical guide
Trust & security
- Is my website vulnerable to the PHP flaw? How to check
- Should I take my website offline because of the PHP flaw?
- PHP vulnerability (php2shell): what business owners should do
- PHP vulnerability: what should you email your developer?
- Online shops and the PHP flaw: protect customers and payments
- Which PHP version does my website use? How to find out
- WordPress and the PHP vulnerability: what to arrange today
- Newsletter not arriving? Seven causes to investigate
- Trustworthy website: 7 signals that convince hesitant visitors
- Emails going to spam? Help them reach your customers
- Professional email: why an info@ .be address sells more
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