About Marketing Scan
Understand what your website scan measures.
Seven areas, more than thirty checks and practical action items. Save your results and monitor your website every week. Built in Belgium for business owners and marketers, in Dutch, English, French and German.
Transparent about the method
Your account checks every week what a visitor and a technical check can observe publicly. A CRM, pixel or consent banner may sit behind a login, Tag Manager or consent. If we cannot determine something reliably, it does not reduce your score.
Read the full methodology and its limitations
- Technical checks on accessible pages, within the audit's page limit. Also checked: public signals for visibility, reviews, social links, email and security.
- Not seen: anything behind a login, hidden CRM links and campaign settings. That never counts against you.
- Fresh weekly: a new measurement every week, so you see what improves and what slips.
Seven areas in your marketing analysis
Seven areas and more than thirty checkpoints. Visibility carries the most weight in the score; the weighting does not predict revenue.
- Visibility 20%Titles, structure, sitemap, your Google profile and structured data
- Website & Speed 15%Load time, page weight, mobile behaviour, real Chrome figures
- Reputation & Reviews 15%How many reviews, how recent, and whether you answer them
- Measuring & Conversion 15%Analytics, cookie banner, contact points, where enquiries land
- Security & Trust 15%Https, certificate, headers, privacy statement
- Social media 12%Which channels you link to, and whether those profiles are still alive
- Email & Domain 8%Public email settings and protection against domain misuse
Our research into 1,505 small-business websites
We examined 1,505 selected Belgian and Dutch small-business websites using the same public measurement. Their average score was 69 out of 100. This is a selected research group, not a representative sample of all businesses. The source explains the study period, method and limitations.
Why this scan exists
Most companies lose customers in places they never look: a page that loads too slowly, quotes that end up in spam, a profile nobody can find in Google. The principle behind this scan is simple: first measure where it leaks, only then pump harder. You get an honest picture and concrete action points, so you can improve deliberately, yourself or with your partner.
What it costs
The standalone quick scan is free and does not require an account. The following applies to the dashboard with weekly monitoring. The first 50 users get one year free, with up to 3 websites per account. After that, you can choose a plan or stop; nothing is charged automatically. After the first 50 users: try it free for 14 days, then choose a plan. No payment card is required.
Contact and attribution
You may use figures from the research with credit to Marketing Scan and a link to the original source. For questions or interviews, use the help button on any page.
See what you can improve on your website.
Create a free account, add your website and review your action items. The technical audit and marketing analysis each show their own progress.
Create your free account