Shopify AI knowledge base: what merchants should check

The October 26 announcement describes one admin page for reviewing, editing and publishing store facts. Shopify drafts facts from public storefront pages and provides references. These are store-level facts, such as delivery and returns; they do not replace accurate product information.

Separate storefront-scan suggestions from admin-sourced information and facts you entered yourself. Those sources can have different publication states. Checking only whether a publish button exists is not a sufficient review.

The Shopify Help Center says facts drafted from a storefront scan remain unpublished until you publish them. Some admin-linked facts, including store policies and contact details, are published when created. Previously entered or edited app facts may also have been migrated and published.

Review both the source and publication state of each fact. Published knowledge-base information is publicly available through the Storefront MCP and may be used by AI channels. Keep customer details, internal margins and confidential arrangements out of public facts. This is a practical precaution, not a new legal requirement announced by Shopify.

1. Delivery: compare destinations, charges and delivery promises with your current shipping policy.
2. Returns: check the window, procedure and exceptions against the terms you actually apply.
3. Contact: test the contact method and confirm that it identifies the correct business.
4. Collection and gifts: publish only services you genuinely offer.
5. References: open the linked source page and check that it gives the same answer.

Then test real buying questions, such as “Can I collect my order?” Record a wrong answer, correct the source and test again. One correct answer does not establish that every AI platform understands your store.

Shopify gives January 15, 2027 as the app’s end date. Its announcement says stores with more than 1,000 facts did not have their facts moved automatically and would receive an email. The Help Center also describes a 1,000-fact limit for the new knowledge base. The announcement and help page describe the exact limit differently.

Check your own admin migration notice rather than relying only on an old fact count. Ask Shopify to confirm your situation if it is unclear. If an agency manages your store, have it identify the important missing facts before rebuilding information that may already be present.

A complete knowledge base does not guarantee recommendations or orders. Assess referral visits, product engagement and completed orders separately, where your measurement setup and consent allow it. An answer from an assistant and a real purchase are different signals.

You can create a free Marketing Scan account to save website findings and explore Google queries after connecting Search Console. Marketing Scan does not automatically manage or verify your Shopify knowledge base. Use the dashboard for your website foundations and Shopify’s admin for the facts supplied to shopping agents. For the broader approach, read our small-business guide to Google and AI visibility.