Visibility & SEO
If you cannot be found, you do not exist online. Here you will read how to rank higher in Google, how to become visible in AI answers (GEO) and what local search behaviour means for your business.
11 articles · practical insights for your website
Latest articles
Shopify AI knowledge base: what merchants should check
Shopify moved its AI knowledge base into the admin. Check published store facts, return policies and migration before January 15, 2027 with this checklist.
· 4 min read
Get found in Google and AI: 7 steps for small firms
A clear step-by-step plan to get found in Google and AI answers: indexing, questions, source citations, business profile and measurable follow-up.
· 5 min read
Updated:
DIY SEO audit: a 60-minute checklist with free tools
Audit your website with Google Search Console and PageSpeed Insights. Check indexing, search intent, mobile usability and local details in one hour.
· 5 min read
Updated:
Check keyword search volume free: tools and steps
Check keyword demand in Belgium with Keyword Planner, Trends and Search Console. Choose useful search terms without treating estimates as promises.
· 6 min read
Updated:
How to check backlinks free with Google Search Console
Check backlinks free in Google Search Console. Export referring sites, understand missing links and review useful links without treating counts as ranking promises.
· 4 min read
Updated:
Internal links for SEO: a small business checklist
Improve internal links with a practical checklist: find orphan pages, write descriptive anchor text, check crawlable links and measure changes in Search Console.
· 4 min read
Updated:
Start with these guides
- DIY SEO audit: a 60-minute checklist with free tools
- Check keyword search volume free: tools and steps
- Schema markup for small businesses: a practical guide
More getting-started guides
- Internal links for SEO: a small business checklist
Improve internal links with a practical checklist: find orphan pages, write descriptive anchor text, check crawlable links and measure changes in Search Console.
- How to check backlinks free with Google Search Console
Check backlinks free in Google Search Console. Export referring sites, understand missing links and review useful links without treating counts as ranking promises.
- How to measure AI visibility: free tracking template
Measure AI visibility with repeatable questions and a free CSV tracking template. Separate brand mentions, source citations, search traffic and real conversions.
More articles
How to measure AI visibility: free tracking template
Measure AI visibility with repeatable questions and a free CSV tracking template. Separate brand mentions, source citations, search traffic and real conversions.
· 4 min read
Updated:
Schema markup for small businesses: a practical guide
Learn which schema markup fits your small business, how to validate JSON-LD and why structured data does not guarantee Google rich results or AI citations.
· 4 min read
Updated:
AI Overviews and GEO: keep your business visible in 2026
Google shows AI answers for almost half of searches. Discover how your small business can use GEO to be cited in ChatGPT and Google AI Overviews.
· 6 min read
Updated:
Optimise your Google Business Profile for local customers
Businesses in Google's local top 3 receive around 44% of local clicks. Improve your Google Business Profile in 6 steps and reach more local customers.
· 6 min read
Updated:
SEO in 2026: what works for Belgian small businesses
Core updates, AI answers and zero-click searches have changed SEO. Find out what still works for Belgian small businesses in 2026, with practical steps.
· 6 min read
Updated:
Turn advice into action for your website
Create a free account. Save your website in your dashboard and follow its score and improvements in one place.
Create your free account