Measuring & insight
Without measurement, every marketing decision is a gamble. Here you will read how to set up Google Analytics properly, measure the conversions that actually matter and get your cookie banner right.
14 articles · practical insights for your website
Latest articles
Measure hotel bookings: direct or through a platform?
Does your hotel website deliver bookings? Count confirmed reservations in your booking system and record the route guests took, instead of just button clicks.
· 3 min read
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Weekly website monitoring: a practical checklist
What should you check after a website audit? Follow a practical weekly website monitoring checklist for technical issues, Google search data and useful actions.
· 5 min read
Sudden ranking drop? Check your SEO data before acting
Semrush’s October 27 statement describes abnormal Google results in automated checks. Compare ranking alerts with Search Console before changing your website.
· 4 min read
Free website analysis: what does a scan measure?
What does a free website analysis see and miss? A practical explanation of technique, visibility, conversion and why you should follow up on the results.
· 5 min read
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Open rates after Apple Mail Privacy Protection: what counts
Apple Mail Privacy Protection artificially inflates opens. Learn what open rates still tell you and which email figures deserve your attention in 2026.
· 5 min read
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Connect Search Console to GA4: a practical guide
Connect Google Search Console to GA4, publish the search reports and compare landing pages. Understand why search clicks and website sessions differ.
· 6 min read
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More articles
UTM tags: measure campaigns without naming chaos
Use consistent UTM source, medium and campaign labels. Track email, social and QR links in GA4 while keeping attribution and measurement limits clear.
· 6 min read
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Looker Studio dashboard: your marketing on one page
Build a Looker Studio dashboard summarising all your marketing: the five essential blocks, how to create it in an hour and where the free version stops.
· 7 min read
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Server-side tagging for small businesses: is it worth it?
Server-side tagging for small businesses: the conversions you miss, what you can realistically recover, monthly costs and the budget where it pays off.
· 6 min read
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Measure AI traffic in GA4: does ChatGPT send customers?
Measure AI traffic in GA4: see how many visitors ChatGPT and Gemini send, why they convert better and how to create an AI channel group in ten minutes.
· 6 min read
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Google Tag Manager for beginners: a small business guide
Google Tag Manager without jargon: understand tags and triggers, set up GTM for your small business and correctly connect your cookie banner to your tags.
· 7 min read
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Measure conversions in GA4: a small-business guide
Measure conversions in GA4 without getting lost in data. Choose the key events your business needs, configure them and turn the results into decisions.
· 5 min read
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Cookie banners in Belgium: rules and Consent Mode v2
Does your Belgian website need a cookie banner? Understand the GBA's 2026 rules, Consent Mode v2 and how to retain useful measurement while complying.
· 5 min read
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Set up GA4 for a small business: a practical guide
Set up Google Analytics 4 for your Belgian business, from measurement ID to key events. Follow clear steps and avoid the mistakes that damage your data.
· 5 min read
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